Google adds landing page load time to Quality Score
In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time.
Google said they did this for two reasons:
First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.
– Inside AdWords, Landing page load time will soon be incorporated into Quality Score
And what did Google consider to be too slow? Google was typically vague, telling IXLCenter.io:
- “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. It’s not possible to provide an exact number of seconds above which we would consider a site to load ‘slowly,’ since we adjust for regional and country differences in average load times.”
Read all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.
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Microsoft adCenter Launches Location Extensions In Ads
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Google Navigation Now Avoids Traffic
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Bing Tests New Top Bar Navigation & HTML5 Preview Coming Soon
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From Search Marketing Expo (SMX)
Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)
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