Google publishes Search quality rating guidelines

In 2013, Google published Its Search Quality Rating Guidelines.

Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document.

It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results.

This document actually just a heavily edited version of an older leaked version. It went from 161 pages to 43.

What was missing? Of note, The Page Quality Rating Guidelines and Rating Examples. We detailed what else changed in Google Gutted Its Search Quality Rating Guidelines For Public Release.

This was released as part of Google’s larger How Search Works interactive resource, which provided a high level overview of how crawling, indexing and algorithms worked. Google also

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From Search Marketing Expo (SMX)

Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily IXLCenter.io.

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