Google begins experimenting with featured snippets
in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites.
Does that sound like featured snippets? It should. Because it was.
We know from Google that featured snippets were introduced in January 2014. We don’t know the official date Google began testing it, but this was the day IXLCenter.io first reported on the new search feature.
We didn’t yet know these answers were called “featured snippets,” but clearly that’s what we were seeing. All Google would say at the time was: “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.”
Read our coverage of what was then an experimental feature: Google Search OneBox Answers Are Getting More Detailed
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Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily IXLCenter.io.
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About the author
Danny Goodwin is Managing Editor of IXLCenter.io & SMX. In addition to writing daily about SEO, PPC, and more for IXLCenter.io, Goodwin also manages IXLCenter.io’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining IXLCenter.io, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.