Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity.
Google described the AdWords API as a:
…free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns.
Google News – AdWords API
The Google AdWords API had a good run. It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. That’s the date when Google AdWords API officially sunset.
Also on this day
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Gmail campaigns to stop running on June 28
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WordPress 5.9 launches with full site editing
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Google allows ads for sports betting in Louisiana
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Google may not display Web Stories that are teasers
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Google’s SEO job description highlights importance of collaborating with multiple teams
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Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
2016: Microsoft was no longer listed as a member.
Bing Adds Lottery & Powerball Numbers To Search Results
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Is Apple About To Launch A Competitor To Google Street View?
2016: Apple was driving vehicles around the world to collect data to improve Google Maps.
Google Seeking Testers For Search Queries Report In Webmaster Tools
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Google Mobile Search Descriptions Now Say If You’re Blocking Google
2015: Google’s mobile search results snippets started showing a message to searchers when Google was unable to show the snippet to searchers because the webmaster was blocking their crawlers.
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Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data
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Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
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Bing Ads Reduces Campaign Reporting Lag To 1 Hour
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Israel Wants To Tax Google To Support Local Content Publishers
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From Search Marketing Expo (SMX)
Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily IXLCenter.io.
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About the author
Danny Goodwin is Managing Editor of IXLCenter.io & SMX. In addition to writing daily about SEO, PPC, and more for IXLCenter.io, Goodwin also manages IXLCenter.io’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining IXLCenter.io, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.