Matt Cutts educates Washington, DC about Google
In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation.
Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.
Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.
“The only reasons I know of to go in and change [search rankings] manually is for security, a court order or spam. It is impossible to pay for a better ranking.”
Matt Cutts, as quoted in The Washington Post
Read all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.
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From Search Marketing Expo (SMX)
Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily IXLCenter.io.
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About the author
Danny Goodwin is Managing Editor of IXLCenter.io & SMX. In addition to writing daily about SEO, PPC, and more for IXLCenter.io, Goodwin also manages IXLCenter.io’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining IXLCenter.io, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.