Google Panda Update 3.3 and Venice
In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings.
Panda 3.3 was a refresh of the Panda system, meaning none of the signals Panda looked at were new or had changed.
While Google Panda got the headlines at the time, there was some other noteworthy news about improvements to local search results, which Google referred to as “Venice”:
Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
And also this:
Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.
This turned out to be a significant local search update.
Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. This was entirely different from pre-Venice. Put more simply:
Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address).
Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO
Read all about it in Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
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From Search Marketing Expo (SMX)
Past contributions from IXLCenter.io’s Subject Matter Experts (SMEs)
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