Google has cut down the time it takes for the new Search Generative Experience, which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time it takes to generate AI snapshots by half,” Danny Sullivan, Google’s Search Liaison wrote on Twitter.

Half the time. One of the early complaints about Google’s Search Generative Experience was how long it took for Google to respond with an AI-generated answer or snapshot. This is a common complaint with most AI search engines, including Open AI’s ChatGPT and Microsoft’s Bing Chat.

Other quality improvements. Google also said it made a “number of quality updates” to the Search Generative Experience today but did not specify what those quality updates were, outside of the speed metric.

The announcement. Here is the tweet with that announcement:

Why we care. This is an experimental version of the new Google Search. Playing with this can be fun, educational and exciting. Now that it is faster, you can now use the labs experiment more often and get speedier responses.

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About the author

Barry Schwartz a Contributing Editor to and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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