Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element.

Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover. Google wrote:

“The most important content for the Follow feature is your feed  element and your per item  elements. Make sure your feed includes these elements.”</p> </blockquote> <p>Clearly, if you care about performing well in the follow feature on Chrome, you should include the  <title> element and  elements in your RSS feed.</p> <h2>Google Image SEO best practices update </h2> <p>Google also updated the image SEO best practices document to clarify that Google parses <img> elements even when they’re enclosed in other elements (such as elements) when indexing images. </p> <p>The document used to say “Google parses the HTML of your pages to index images, but doesn’t index CSS images.” It now reads:</p> <blockquote class="wp-block-quote"> <p>“Using semantic HTML markup helps crawlers find and process images. Google parses the HTML <img> elements (even when they’re enclosed in other elements such as elements) in your pages to index images, but doesn’t index CSS images.”</p> </blockquote> <h2>Why we care</h2> <p>If you are looking to leverage more when it comes to either the Follow feature in Google Chrome powered by Google Discover, or you are looking to perform better with your image SEO, make sure to read the updated documentation that Google has provided. More importantly, if you make any changes to your site, make sure to test to see if there is a positive or negative impact to your search performance. </p> <p> <em>Add IXLCenter.io to your Google News feed.</em>     </p> <p>New on IXLCenter.io</p> <p> <!-- START EOS SPACE --> <!-- END EOS SPACE --> </p> <p>About the author</p> </p> <p> Barry Schwartz a Contributing Editor to IXLCenter.io and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on <a class="wpil_keyword_link" href="https://eventbase.nu/best-sites-to-buy-twitter-verification-followers-real-active-2023/" title="Twitter" data-wpil-keyword-link="linked">Twitter</a> here. </p> <span class="et_social_bottom_trigger"></span> </div> <div class="et_post_meta_wrapper"> </div> </article> </div> <div id="sidebar"> <div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://eventbase.nu/"> <div> <label class="screen-reader-text" for="s">Zoeken naar:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Zoeken" /> </div> </form></div> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recente berichten</h4> <ul> <li> <a href="https://eventbase.nu/this-day-in-search-marketing-history-january-28/">This day in search marketing history: January 28</a> </li> <li> <a href="https://eventbase.nu/moving-on-from-search-engine-optimization-to-search-optimization/">Moving on from search engine optimization to search optimization</a> </li> <li> <a href="https://eventbase.nu/how-to-build-a-winning-seo-tool-stack-for-2023/">How to build a winning SEO tool stack for 2023</a> </li> <li> <a href="https://eventbase.nu/google-account-level-negative-keywords-are-here/">Google Account-level negative keywords are here</a> </li> <li> <a href="https://eventbase.nu/where-should-you-spend-your-seo-budget/">Where should you spend your SEO budget?</a> </li> </ul> </div><div id="recent-comments-2" class="et_pb_widget widget_recent_comments"><h4 class="widgettitle">Recente reacties</h4><ul id="recentcomments"></ul></div><div id="archives-2" class="et_pb_widget widget_archive"><h4 class="widgettitle">Archieven</h4> <ul> <li><a href='https://eventbase.nu/2023/01/'>januari 2023</a></li> <li><a href='https://eventbase.nu/2022/12/'>december 2022</a></li> <li><a href='https://eventbase.nu/2022/11/'>november 2022</a></li> <li><a href='https://eventbase.nu/2020/06/'>juni 2020</a></li> <li><a href='https://eventbase.nu/2020/05/'>mei 2020</a></li> <li><a href='https://eventbase.nu/2020/04/'>april 2020</a></li> <li><a href='https://eventbase.nu/2019/09/'>september 2019</a></li> </ul> </div><div id="categories-2" class="et_pb_widget widget_categories"><h4 class="widgettitle">Categorieën</h4> <ul> <li class="cat-item cat-item-10"><a href="https://eventbase.nu/category/bedrijfsopening/">Bedrijfsopening</a> </li> <li class="cat-item cat-item-6"><a href="https://eventbase.nu/category/beurs/">Beurs</a> </li> <li class="cat-item cat-item-20"><a href="https://eventbase.nu/category/blog/">Blog</a> </li> <li class="cat-item cat-item-7"><a href="https://eventbase.nu/category/congres/">Congres</a> </li> <li class="cat-item cat-item-1"><a href="https://eventbase.nu/category/geen-categorie/">Geen categorie</a> </li> <li class="cat-item cat-item-8"><a href="https://eventbase.nu/category/jubileumfeest/">Jubileumfeest</a> </li> <li class="cat-item cat-item-9"><a href="https://eventbase.nu/category/personeelsfeest/">Personeelsfeest</a> </li> <li class="cat-item cat-item-11"><a href="https://eventbase.nu/category/productpresentatie/">Productpresentatie</a> </li> </ul> </div><div id="block-2" class="et_pb_widget widget_block"><ul> <li><a href="https://ixlcenter.io/product/instagram-verification-badge/">Buy instagram verified</a></li> <li><a href="https://ixlcenter.io/product/twitter-verified-badge/">Buy twitter verified</a></li> <li><a href="https://ixlcenter.io/product/facebook-verified/">Buy Facebook verified</a> <li><a href="https://ixlcenter.io/product/tiktok-verified-badge/">Buy Tiktok verified</a></li> <li><a href="https://ixlcenter.io/">SMM Panel</a></li> </ul></div> </div> </div> </div> </div> <footer id="main-footer"> <div class="container"> <div id="footer-widgets" class="clearfix"> <div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Informatie</h4><div class="menu-informatie-container"><ul id="menu-informatie" class="menu"><li id="menu-item-1263" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1263"><a href="https://eventbase.nu/segmenten/">Segmenten</a></li> <li id="menu-item-1261" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1261"><a href="https://eventbase.nu/producten/">Producten</a></li> <li id="menu-item-1262" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1262"><a href="https://eventbase.nu/projecten/">Projecten</a></li> <li id="menu-item-1260" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1260"><a href="https://eventbase.nu/over-eventbase/">Over EventBase</a></li> <li id="menu-item-1259" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1259"><a href="https://eventbase.nu/contact/">Contact</a></li> </ul></div></div></div><div class="footer-widget"><div id="nav_menu-3" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Segmenten</h4><div class="menu-segmenten-container"><ul id="menu-segmenten" class="menu"><li id="menu-item-1257" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1257"><a href="https://eventbase.nu/segmenten/bedrijfsopening/">Bedrijfsopening</a></li> <li id="menu-item-1256" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1256"><a href="https://eventbase.nu/segmenten/beurs/">Beurs</a></li> <li id="menu-item-1258" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1258"><a href="https://eventbase.nu/segmenten/congres/">Congres</a></li> <li id="menu-item-1253" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1253"><a href="https://eventbase.nu/segmenten/jubileumfeest/">Jubileumfeest</a></li> <li id="menu-item-1255" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1255"><a href="https://eventbase.nu/segmenten/personeelsfeest/">Personeelsfeest</a></li> <li id="menu-item-1254" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1254"><a href="https://eventbase.nu/segmenten/productpresentatie/">Productpresentatie</a></li> </ul></div></div></div><div class="footer-widget"> <div id="recent-posts-3" class="fwidget et_pb_widget widget_recent_entries"> <h4 class="title">Projecten</h4> <ul> <li> <a href="https://eventbase.nu/this-day-in-search-marketing-history-january-28/">This day in search marketing history: January 28</a> </li> <li> <a href="https://eventbase.nu/moving-on-from-search-engine-optimization-to-search-optimization/">Moving on from search engine optimization to search optimization</a> </li> <li> <a href="https://eventbase.nu/how-to-build-a-winning-seo-tool-stack-for-2023/">How to build a winning SEO tool stack for 2023</a> </li> <li> <a href="https://eventbase.nu/google-account-level-negative-keywords-are-here/">Google Account-level negative keywords are here</a> </li> <li> <a href="https://eventbase.nu/where-should-you-spend-your-seo-budget/">Where should you spend your SEO budget?</a> </li> </ul> </div></div><div class="footer-widget"><div id="custom_html-2" class="widget_text fwidget et_pb_widget widget_custom_html"><h4 class="title">Wat bieden we jou?</h4><div class="textwidget custom-html-widget"> <ul> <li><a href=/producten/#de-basis>De basis</a></li> <li><a href=/producten/#de-techniek>De techniek</a></li> <li><a href=/producten/#de-vormgeving>De vormgeving</a></li> <li><a href=/producten/#de-belangrijke-regelingen>Belangrijke regelingen</a></li> <li><a href=/producten/#de-communicatie-en-vastlegging>Communicatie</a></li> <li><a href=/producten/#de-communicatie-en-vastlegging>Vastlegging</a></li> </ul> </div></div></div> </div> </div> <div id="footer-bottom"> <div class="container clearfix"> <div id="footer-info">EventBase.nu | © 2019 | Dé basis voor jouw evenement | <a href="https://www.eventbase.nu/sitemap/">Sitemap</a></div> </div> </div> </footer> </div> </div> <div class="et_social_sidebar_networks et_social_visible_sidebar et_social_slideright et_social_animated et_social_rectangle et_social_sidebar_flip et_social_mobile_on et_social_sidebar_networks_right"> <ul class="et_social_icons_container"><li class="et_social_facebook"> <a href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&t=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs" class="et_social_share" rel="nofollow" data-social_name="facebook" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_facebook"></i> <span class="et_social_overlay"></span> </a> </li><li class="et_social_twitter"> <a href="http://twitter.com/share?text=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs&url=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F" class="et_social_share" rel="nofollow" data-social_name="twitter" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_twitter"></i> <span class="et_social_overlay"></span> </a> </li><li class="et_social_linkedin"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&title=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs" class="et_social_share" rel="nofollow" data-social_name="linkedin" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_linkedin"></i> <span class="et_social_overlay"></span> </a> </li><li class="et_social_gmail"> <a href="https://mail.google.com/mail/u/0/?view=cm&fs=1&su=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs&body=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&ui=2&tf=1" class="et_social_share" rel="nofollow" data-social_name="gmail" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_gmail"></i> <span class="et_social_overlay"></span> </a> </li></ul> <span class="et_social_hide_sidebar et_social_icon"></span> </div><div class="et_social_mobile_button"></div> <div class="et_social_mobile et_social_fadein"> <div class="et_social_heading">Share This</div> <span class="et_social_close"></span> <div class="et_social_networks et_social_simple et_social_rounded et_social_left"> <ul class="et_social_icons_container"><li class="et_social_facebook"> <a href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&t=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs" class="et_social_share" rel="nofollow" data-social_name="facebook" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_facebook"></i> <div class="et_social_network_label"><div class="et_social_networkname">Facebook</div></div> <span class="et_social_overlay"></span> </a> </li><li class="et_social_twitter"> <a href="http://twitter.com/share?text=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs&url=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F" class="et_social_share" rel="nofollow" data-social_name="twitter" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_twitter"></i> <div class="et_social_network_label"><div class="et_social_networkname">Twitter</div></div> <span class="et_social_overlay"></span> </a> </li><li class="et_social_linkedin"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&title=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs" class="et_social_share" rel="nofollow" data-social_name="linkedin" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_linkedin"></i> <div class="et_social_network_label"><div class="et_social_networkname">LinkedIn</div></div> <span class="et_social_overlay"></span> </a> </li><li class="et_social_gmail"> <a href="https://mail.google.com/mail/u/0/?view=cm&fs=1&su=Google%20updates%20image%20SEO%20best%20practices%20and%20Google%20Discover%20docs&body=https%3A%2F%2Feventbase.nu%2Fgoogle-updates-image-seo-best-practices-and-google-discover-docs%2F&ui=2&tf=1" class="et_social_share" rel="nofollow" data-social_name="gmail" data-post_id="4133" data-social_type="share" data-location="sidebar"> <i class="et_social_icon et_social_icon_gmail"></i> <div class="et_social_network_label"><div class="et_social_networkname">Gmail</div></div> <span class="et_social_overlay"></span> </a> </li></ul> </div> </div> <div class="et_social_mobile_overlay"></div><!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WMGXKJM" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/6552793.js"></script><!-- End of HubSpot Embed Code --><script type='text/javascript' id='wpil-frontend-script-js-extra'> /* <![CDATA[ */ var wpilFrontend = {"ajaxUrl":"\/wp-admin\/admin-ajax.php","postId":"4133","postType":"post","openInternalInNewTab":"0","openExternalInNewTab":"0","disableClicks":"0","openLinksWithJS":"0","trackAllElementClicks":"0","clicksI18n":{"imageNoText":"Image in link: No Text","imageText":"Image Title: ","noText":"No Anchor Text Found"}}; /* ]]> */ </script> <script type='text/javascript' src='https://eventbase.nu/wp-content/plugins/link-whisper-premium/js/frontend.js?ver=1668524971' id='wpil-frontend-script-js'></script> <script type='text/javascript' src='https://eventbase.nu/wp-includes/js/jquery/jquery.min.js?ver=3.6.1' id='jquery-core-js'></script> <script type='text/javascript' src='https://eventbase.nu/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'></script> <script type='text/javascript' id='jquery-js-after'> jqueryParams.length&&$.each(jqueryParams,function(e,r){if("function"==typeof r){var n=String(r);n.replace("$","jQuery");var a=new Function("return "+n)();$(document).ready(a)}}); </script> <script type='text/javascript' src='https://eventbase.nu/wp-content/plugins/monarch/js/idle-timer.min.js?ver=1.4.14' id='et_monarch-idle-js'></script> <script type='text/javascript' id='et_monarch-custom-js-js-extra'> /* <![CDATA[ */ var monarchSettings = {"ajaxurl":"https:\/\/eventbase.nu\/wp-admin\/admin-ajax.php","pageurl":"https:\/\/eventbase.nu\/google-updates-image-seo-best-practices-and-google-discover-docs\/","stats_nonce":"6c6301336c","share_counts":"910d2e4e2d","follow_counts":"6c99648a36","total_counts":"15a97ba4a8","media_single":"9883a3faa5","media_total":"26dedc8a6f","generate_all_window_nonce":"239f3fd66b","no_img_message":"No images available for sharing on this page"}; /* ]]> */ </script> <script type='text/javascript' src='https://eventbase.nu/wp-content/plugins/monarch/js/custom.js?ver=1.4.14' id='et_monarch-custom-js-js'></script> <script type='text/javascript' id='divi-custom-script-js-extra'> /* <![CDATA[ */ var DIVI = {"item_count":"%d Item","items_count":"%d Items"}; var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"}; var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"}; var et_pb_custom = {"ajaxurl":"https:\/\/eventbase.nu\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/eventbase.nu\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/eventbase.nu\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"c047d08a40","subscription_failed":"Kijk dan de onderstaande velden in om ervoor te zorgen u de juiste informatie.","et_ab_log_nonce":"fadb8bb66f","fill_message":"Alsjeblieft, vul op de volgende gebieden:","contact_error_message":"Gelieve de volgende fouten te verbeteren:","invalid":"Ongeldig e-mail","captcha":"Captcha","prev":"Vorig","previous":"Vorige","next":"Volgende","wrong_captcha":"U heeft het verkeerde nummer in de captcha ingevoerd.","wrong_checkbox":"Selectievakje","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"4133","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":"https:\/\/eventbase.nu\/wp-content\/themes\/Divi\/includes\/builder\/frontend-builder\/assets\/vendors","accent_color":"#71db71","waypoints_options":[]}; var et_pb_box_shadow_elements = []; /* ]]> */ </script> <script type='text/javascript' src='https://eventbase.nu/wp-content/themes/Divi/js/scripts.min.js?ver=4.19.0' id='divi-custom-script-js'></script> <script type='text/javascript' src='https://eventbase.nu/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/jquery.fitvids.js?ver=4.19.0' id='fitvids-js'></script> <script type='text/javascript' src='https://eventbase.nu/wp-content/themes/Divi/core/admin/js/common.js?ver=4.19.0' id='et-core-common-js'></script> </body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me - Debug: cached@1674967035 -->