Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries.

What changed. Google updated the return section of this structured data help document to write, “You can specify up to 50 countries.” Previously it said, “up to 25 countries.” Here are before and after screenshots:

Before it said 25 countries.Now it says 50 countries.

More shipping and return snippets. Some are now noticing more search result snippets in Google Search showing the shipping and return snippets. Here is one example:

Why we care. If you are using this markup and your country is supported, you may soon start to see the shipping and return information show up within your search result snippets in Google Search. Check out the new markup and make sure to validate the markup in Search Console to ensure it will work as expected.

These small snippet changes can potentially have a large impact on your click-through rate from Google Search to your web site.

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About the author

Barry Schwartz a Contributing Editor to and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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