With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts.
Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.
Register today for From “Clicks to Conversions: Drive Performance with Marketing AI,” presented by Pecan.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of IXLCenter.io and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.