It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here?
When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.
To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of IXLCenter.io and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.