Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.
The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
So where do we go from here?
Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of IXLCenter.io and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.