As social media marketers, we need to know a little bit about everything, from algorithms to AI to trending TV shows. But all that learning is time-consuming, and that’s where social media marketing podcasts come in.
Relaxing with morning coffee? Resizing a bunch of files? Bored on your commute into work? You can turn those quiet moments into an upskilling, career-growing experience, whether you’re curious about tech news, pop culture, or the next social media trend.
Here are 24 podcasts for social media marketers to check out in 2023.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
24 podcasts for social media marketers in 2023
The best social content is entertaining, timely, and informative. To create it, marketers need way more than just social media expertise (although that certainly matters, too). They need to be up to date with current events, popular culture, and new trends in tech and marketing itself!
That’s why we’ve compiled these 24 podcasts about social media marketing — and so much more.
Of course, you might want to seek out podcasts in your unique niche, too. For example, if you’re managing social for a camping brand, you’ll want to follow what’s new in the outdoors community.
We hope you find some faves that make you a better content creator and social media marketer. Let’s get started!
Social media and marketing podcasts
Hone your craft and keep up with your industry. Think of these podcasts as your social media marketing MBA — totally free of charge.
1. Marketing Over Coffee
Clocking in at just 20-30 minutes, these short, punchy episodes are the perfect way to stay on top of marketing industry news.
Tune in as you start your day and catch up on what’s new in marketing, social media and otherwise!
100 episodes. Listen on Spotify and Apple Podcasts.
2. The GaryVee Audio Experience
Gary Vee is one of the biggest names in marketing. Hear directly from the guru in this podcast, with episodes ranging from just 15 minutes to over an hour.
Gary shares a wide range of content. Check out his #AskGaryVee Q+A series, keynote speeches, interviews with marketing experts, and off-the-cuff musings and thoughts.
There’s something for everyone, and with an archive of over 2,000 episodes, you certainly won’t get bored.
2000 episodes. Listen on Spotify and Apple Podcasts
3. The Digital Marketing Podcast by Target Internet
Zoom out and get big-picture digital marketing knowledge with this educational podcast. You’ll learn about topics from AI tools, to Google Analytics, to the basics of marketing funnels.
It’s produced by Target Internet, a digital marketing academy trusted by brands like Oracle, Tesco, and BBC.
99 episodes. Listen on Spotify and Apple Podcasts.
4. Savvy Social Podcast with Andréa Jones
Veteran social strategist Andréa Jones shares her insights in this weekly podcast.
Dréa offers actionable tips, interviews industry leaders, and dives deep on hot-button topics like workplace diversity and ChatGPT.
242 episodes. Listen on Spotify and Apple Podcasts.
Creativity and Career Inspo Podcasts
As social media professionals, we flex our creative muscles every day. Get some career inspiration with these podcasts, whether you’re a freelancer, entrepreneur, or in-house marketer.
5. Social Pros Podcast
What if you could talk to the real marketers behind big-name brands like Google, Reddit, Zillow and Glossier?
Hosts Anna, Daniel, and Erica do just that on the Social Pros Podcast. It’s a behind-the-scenes look into social media mastery that will have you taking notes, dreaming big, and getting inspired.
At nearly 500 episodes and an impressive ten years running, this is a social podcast you can’t afford to ignore.
494 episodes. Listen on Spotify and Apple Podcasts.
6. Creative Pep Talk with Andy J Pizza
Illustrator Andy J. Pizza has worked with YouTube, Amazon, and The New York Times. In this weekly podcast, he’s here to offer support and guidance on your own creative professional journey. He’s not a social media marketer, but he definitely knows a thing or two about blending business and creativity.
Expect solo musings from Andy, and interviews with big-name guests like Joseph Gordon-Levitt and Broad City’s Abbi Jacobson.
399 episodes. Listen on Apple Podcasts, Spotify, and SoundCloud
7. Masters of Scale with Reid Hoffman
In this podcast from LinkedIn co-founder Reid Hoffman, you’ll feel like a fly on the wall as the world’s business leaders talk shop.
Hoffman interviews the minds behind companies like Lululemon, Canva, and Airbnb, diving into big questions around leadership, marketing strategy, and staying relevant. He’s even hosted guests like Barack Obama — maybe you’ve heard of him?
373 episodes. Listen on Spotify and Apple Podcasts
8. Female Startup Club by Doone Roisin
Get knowledge, tips, and tactics from female entrepreneurs who’ve been through it all, with a focus on eCommerce and direct-to-consumer businesses,
This pod features the women behind brands like Thinx, Lush, and Refinery29. If you manage social for a consumer brand aimed at women, it’s one you won’t want to miss.
495 episodes. Listen on Spotify and Apple Podcasts.
Wellness and Mental Health Podcasts
Social media is our bread and butter — but it can certainly take a toll on your mental health. Slow down and practice self-care with these social-adjacent wellness podcasts.
9. Reset with Liz Tran
Liz Tran spent over a decade in the high-pressure venture capital space. She thanks her meditation and mindfulness practice for helping her make it through.
Today, she’s a coach, sharing that practice with tech founders, CEOs — and now you.
Liz created this soothing and accessible podcast to share her knowledge with a wider audience. Her calming energy, gentle approach, and unique life story make this a powerful listen for anyone looking to learn and grow.
63 episodes. Listen on Spotify and Apple Podcasts
10. Naked Beauty by Brooke DeVard
If you’re a social media marketer who loves beauty, this is the crossover you’ve been waiting for.
Naked Beauty is about wellness, beauty products, and self care. But it’s still super-relevant to marketers — Brooke’s day job is in marketing at none other than Instagram, and she also used to manage social media for Ralph Lauren!
In addition to nuanced discussions about beauty and self-care, Brooke interviews fascinating beauty-industry founders and creators, including many women of color. She’s spoken to Hannah Bronfman, Janelle Monáe, and even Pharrell Williams!
247 episodes. Listen on Spotify and Apple Podcasts.
11. Lemon Water with Michelle Siman
In this laid-back, in-depth interview series, wellness enthusiast Michelle Siman talks to leaders and visionaries in the health and wellness community.
That includes plenty of founders and creatives who are deeply engaged with social media, like Tessa Forrest of @subliming.jpg and Tonya Papanikov of Rainbo Mushrooms.
The show’s currently on hiatus, but give the archive a listen and stay tuned for the next season.
44 episodes. Listen on Spotify and Apple Podcasts
News, Tech, and Business Podcasts
To make it as a social media marketer (or social media-curious business owner), you have to know what’s happening in the world around you. Stay up to date with what’s happening in technology, politics, and business with these podcasts.
12. The Daily by the New York Times
Thousands of people, all over the world, tune into The Daily five times a week.
Listen while you get ready or sip your morning coffee, and become that person who’s effortlessly informed about current events.
1761 episodes. Listen on Spotify and Apple Podcasts
13. Bloomberg Businessweek by Bloomberg
Learn about the news directly from the people creating it. This show features Bloomberg’s reporters in conversation with leaders from headlining organizations, from hospitality to healthcare to government.
It’s the perfect way to keep up with the latest in business, finance, and how it connects to tech and economics.
Episodes. Listen on Spotify and Apple Podcasts.
14. WSJ Tech News Briefing by The Wall Street Journal
Get breaking tech news, every day, from The Wall Street Journal.
Instead of a broader industry-wide update, we love how these short, digestible episodes go deep on one story, like tech layoffs or the Metaverse saga.
Episodes. Listen on Spotify and Apple Podcasts.
15. Hard Fork by The New York Times
Hard Fork is a show “about the future that’s already here.”
Two NYT reporters explore the biggest stories dominating our online landscape, from generative AI to the FTX meltdown to Elon Musk’s latest escapades.
Episodes. Listen on Spotify and Apple Podcasts.
16. Y Combinator by YC Content
Hear from the brightest minds in the startup world with this show from the legendary tech accelerator behind Twitch, Stripe, and Doordash.
Anyone hoping to disrupt their industry — or maybe change the world — needs to tune in, whether you’re founding a startup or managing social for one.
195 episodes. Listen on Spotify and Apple Podcasts.
17. Digital Planet by BBC
Explore curious, fascinating, and even bizarre stories from the world of tech in this BBC production. Recent episodes include “Predicting Cyclones with Mobiles” and “A Smart Glove to Save Babies.”
186 episodes. Listen on Spotify and Apple Podcasts.
The Creator Economy
Social media marketers are part of an online ecosystem that barely existed a decade ago — The Creator Economy. It’s a brave, exciting new world, and these three podcasts will help you stay informed.
18. The Colin and Samir Show
Youtubers and podcasters Colin and Samir are breaking down the creator economy from the inside out.
This pod is an especially good listen if you’re managing social for your own brand or company, discussing sometimes-touchy topics like monetization and rates.
Colin and Samir also have a brand-new pod called Creator Support! There’s only 4 episodes so far, but you can check it out on YouTube.
229 episodes. Listen on Spotify and Apple Podcasts.
19. Creative Control by Fast Company
What hidden forces are shaping the creator economy? Are creators of color being elevated or exploited by brands? And under the hype, what actually is Web3?
This podcast from Fast Company asks the hard questions about our new social media economy. It’s a must-listen for influencers, social marketers, and anyone working online.
155 episodes. Listen on Spotify and Apple Podcasts.
20. Creator Club by Katie Steckly
Workshop your social marketing and content creation skills in this hands-on, super-actionable podcast.
Host Katie Steckly shares in-depth how-to’s on topics like YouTube, TikTok, and even her own Instagram strategy! She also welcomes other diverse creators onto the show, to share about their own creative and professional journeys.
127 episodes. Listen on Spotify and Apple Podcasts.
Pop Culture and Internet Culture Podcasts
As a social media marketer, you need to have your finger on the pulse of current events. That includes entertainment and celebrity culture, not just headline news!
These podcasts will help you keep up with pop culture, so you can make your social media content witty, timely, and relevant.
21. The Popcast with Knox and Jamie
From the DC universe to Prince Harry’s memoir, these hilarious hosts break down all the news that “entertains, but doesn’t matter,” every week.
With nearly 250 episodes and over 6,000 5-star ratings, this is one of the most popular pop-culture podcasts out there.
249 episodes. Listen on Spotify and Apple Podcasts.
22. Who? Weekly by Lindsey Weber and Bobby Finger
This is the podcast to turn to if you need to know exactly what’s up with celebrities, every day.
Who? Weekly has legions of loyal fans, not just for the celeb updates, but for its hosts’ wacky humor and authentic chemistry.
964 episodes. Listen on Spotify and Apple Podcasts.
23. Eating For Free with Joan Summers and Matthew Lawson
Two journalists dive deep on topics from JoJo Siwa to Kim Petras to beauty guru drama in this show about “pop culture at the edge of the internet.”
If you appreciate the absurdity of the 21st century and you’re more engaged with Drag Race than The Bachelor (or your audience is), this is the pop-culture podcast for you.
119 episodes. Listen on Apple Podcasts and Spotify
24. There Are No Girls on The Internet with Bridget Todd
“Marginalized voices have shaped the Internet, and yet our stories go overlooked,” reads the description of this pod.
Host Bridget Todd chronicles those underexplored voices, talking about how women, people of color, and 2SLGBTQI+ users experience our digital world. Recent episodes include “The Megan Markle Information War,” and “De-Influencing 101.”
172 episodes. Listen on Spotify and Apple Podcasts.
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