Webinar: Kickstart your first-party data strategy

Webinar: Kickstart your first-party data strategy

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an...
This day in search marketing history: January 31

This day in search marketing history: January 31

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through...
How to write a listicle (with 6 examples)

How to write a listicle (with 6 examples)

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We...
9 tips to get the full SEO benefits of long-tail keywords

9 tips to get the full SEO benefits of long-tail keywords

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been...